Produced by Skydance Animation, the film features the voices of Eva Noblezada, Simon Pegg, Jane Fonda, Whoopi Goldberg, Flula Borg, Lil Rel Howery, Colin O'Donoghue, and John Ratzenberger.
Set in the Land of Luck, the story follows the unluckiest person, Sam Greenfield (Noblezada), as she must unite with an anthropomorphic cat named Bob (Pegg) to turn her luck around. The project was announced in July 2017, shortly after Skydance Animation was formed in March 2017, with Paramount Pictures distributing as the schedule for March 2021. Luck was subsequently green-lighted by Paramount Animation chief Mireille Soria in April 2018, with Alessandro Carloni signing on to direct the film, from a script by Aibel and Berger. The film has since undergone many changes, such as rewrites, directors, and release dates, and Holmes was later announced as the new director in January 2020, replacing Carloni. Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world. These may not sound like typical questions for an economist to ask. He is a much heralded scholar who studies the stuff and riddles of everyday life - from cheating and crime to sports and child rearing - and whose conclusions regularly turn the conventional wisdom on its head.
He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics. Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives - how people get what they want, or need, especially when other people want or need the same thing.
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